Implementation Strategy Instead of launching everything at once, Korendy rolled out in phases: Phase 1 Automate FAQ + order tracking Phase 2 Enable skin-type based recommendations Phase 3 Optimize upsell logic and bundle suggestions The support team reviewed AI responses weekly and used corrections to improve accuracy over time. This feedback loop made the system smarter month after month. Results After 3 Months • 9,300+ orders influenced by the AI Agent • 23% of AI chats converted into sales • 41,000+ total conversations handled • 113,000+ accurate responses delivered • Significant reduction in repetitive tickets Conversion rate on AI-engaged sessions outperformed site average. Customer engagement increased because shoppers could: • Ask unlimited questions • Get instant recommendations • Receive education without feeling pressured Most importantly, the support team stopped answering the same skin-type question 200 times a week. They focused on edge cases, partnerships, and VIP customers instead. Business Impact 1. Revenue Lift AI-guided sessions converted at higher rates than non-AI sessions. The AI did not just answer questions. It nudged decisions. 2. Lower Support Cost After-hours coverage became automatic. No need to scale headcount proportionally with traffic. 3. Better Customer Experience Customers felt guided, not sold to. The AI mimicked how a skincare consultant would talk: • Clarifying questions • Ingredient explanations • Personalized routine suggestions This reduced purchase hesitation significantly. Why It Worked Most brands deploy chatbots as defensive support tools. Korendy deployed theirs as a revenue-generating sales consultant. The difference is strategic positioning: Support automation reduces cost. AI sales agents increase revenue. Korendy optimized for both. Customer Feedback “Customer engagement is fantastic. Conversion rate is very high. The support team is incredibly helpful.” — Korendy Team Final Takeaway Beauty brands win when they reduce decision friction. Skincare is complex. Customers hesitate when unsure. An AI Agent removes that hesitation in real time. For Korendy, it became a digital skincare advisor that works 24/7.