Customer Story
How Korendi saved 3x in manpower costs using Wonderchat
5,000+
Customer Questions Automated
23%
AI Chat Conversion Rate
Up to 60% reduction in costs
Reduction in Support Workload
Challenge
Korendy sells skincare products primarily focused on K-beauty. Their catalog is deep, their audience is curious, and their customers ask a lot of questions. BefoKorendy’s customers frequently needed help choosing products, understanding ingredients, and building skincare routines. As the company scaled, the support team became overwhelmed with repetitive questions such as: Which products work best for my skin type? What ingredients should I avoid? Which routine should I start with? Where is my order? During busy periods, response times slowed down and support volume became difficult to manage efficiently. The team needed a way to improve customer support without continuously increasing headcount.re implementing an AI Agent, they faced three core problems: High volume of repetitive pre-purchase questions Customers are unsure which products fit their skin type Support team is overwhelmed during peak hours
Solution
Korendy implemented a custom AI assistant powered by Wonderchat. The assistant was trained using: Product catalog information Ingredient education resources Skin-type guides FAQs and support documentation Historical support conversations The AI assistant was integrated directly into the website and backend systems. Instead of behaving like a scripted chatbot, the experience was designed to feel more like a skincare advisor. Customers could ask natural questions and receive: Personalized product recommendations Ingredient explanations Skincare routine suggestions Instant answers to common questions Order tracking assistance Complex cases were escalated to human agents when necessary.
Results
Implementation Strategy Korendy rolled out the AI assistant in phases. Phase 1 FAQ automation Order tracking support Phase 2 Skin-type-based recommendations Personalized customer guidance Phase 3 Upsell recommendations Bundle suggestions Conversion-focused conversations The support team regularly reviewed conversations and improved AI responses over time. Results After 3 Months 41,000+ customer conversations handled 113,000+ accurate responses delivered Significant reduction in repetitive support tickets Faster customer response times during peak traffic Revenue Impact 9,300+ orders influenced by AI-assisted conversations 23% of AI-assisted chats converted into purchases AI-guided sessions converted at higher rates than standard website sessions The AI assistant helped customers make purchasing decisions with greater confidence. Customer Experience Improvements Customers appreciated being able to: Ask questions instantly Receive personalized recommendations Learn about products without pressure Explore skincare routines at their own pace At the same time, the support team could focus on: Complex customer cases VIP support Higher-value interactions Why It Worked Korendy used AI not only as a support automation tool, but also as a digital sales advisor. By combining education, personalized recommendations, and instant support, the company improved: Operational efficiency Customer confidence Conversion rates Overall shopping experience Customer Feedback “Customer engagement improved significantly after implementation. The AI assistant helped customers feel more confident in their purchasing decisions while reducing pressure on our support team.” — Korendy Team Final Takeaway Skincare customers often hesitate before purchasing because they are unsure which products fit their needs. Korendy used Wonderchat to remove that friction in real time. Instead of acting like a basic chatbot, the AI assistant became a 24/7 skincare advisor that improved both customer experience and business performance.
Korendy is a skincare brand focused on K-beauty products and personalized skincare routines. As customer demand grew, the team needed a better way to handle repetitive support questions while still delivering a helpful shopping experience.
Industry
E-Commerce, Manufacturing and Equipment Parts
Employees
1-10
Use Case
40+ Languages
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