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Why your Shopify Store Needs an AI Chatbot + Installation Tips
Why your Shopify Store Needs an AI Chatbot + Installation Tips

Why Your Shopify Store Needs an AI Chatbot (+Installation Tips)

Why your Shopify Store Needs an AI Chatbot + Installation Tips
Why your Shopify Store Needs an AI Chatbot + Installation Tips

Why Your Shopify Store Needs an AI Chatbot (+Installation Tips)

Struggling to Keep Up with Customer Support on Shopify?

Managing a Shopify e-commerce store is exciting, but let's face it: handling customer service can quickly become overwhelming. Hubspot research shows that 90% of online shoppers expect instant responses (within less than 10 minutes), yet hiring 24/7 support can cost you thousands each month.

The solution? An AI-powered chatbot that handles customer inquiries, drives sales, and keeps shoppers happy - without burning your budget.

What This Post Covers:

In this article, you’ll learn:

  • What a Shopify chatbot is and why your store needs one

  • Examples of companies successfully using chatbots on their Shopify stores

  • How to install and configure a Wonderchat AI chatbot on Shopify

Let’s dive into what a Shopify chatbot is and why it’s essential for your store.

Image 1: Wonderchat Shopify Chatbot

What is a Shopify Chatbot and Why Do You Need One?

A Shopify chatbot is like a 24/7 virtual assistant for your online store. It helps shoppers by answering common questions, recommending products, and tracking their orders - all without human intervention.

Does Shopify Have Chatbots?

Yes! Shopify lets you easily add chatbot widgets to your e-commerce store. Brands like Gymshark and Allbirds already use chatbots to make shopping smoother for their customers.

Let's look at these two examples of brands using chatbots successfully:

Example 1: Allbirds

Allbirds is an online retail shop selling sneakers and hiking shoes. The brand added a chatbot widget that generates automated replies to customer inquiries. The chatbot can handle common product-related questions even when the customer service team is offline, giving their customers a pleasant shopping experience.  

Allbirds website with a chatbot window

Image 2 (source: Allbirds website)

Example 2: Gymshark

Gymshark uses an AI chatbot that can interact with customers in a more personal manner. This chatbot can help with tracking orders, and processing returns, and offers personalized product recommendations. When questions get too complex, it escallates messages to a customer service team for further advice. 

Gymshark website with an ai chatbot window

Image 3 (source: Gymshark website)

These e-commerce brands are proof that chatbots are a must-have for any website, not just Shopify. Learn more about setting up your first chatbot on your website.

Why Do I Need a Shopify Chatbot?

You might be wondering, “Do I really need a chatbot on Shopify?” The answer is a resounding yes! Here’s why:

  1. Save Time with Automated Customer Support

Managing and replying to customer inquiries on Shopify can take hours. A chatbot streamlines this process by instantly handling common questions like “Where’s my order?” or “What’s your return policy?” without burdening your team.

Here's what recent studies found in support of this claim:

  • 92% of websites have adopted chatbots since 2019, and their main reason was to improve response times (Source: Adam Cornell)


  • Businesses have cut response times by up to 99% while also reducing customer service expenses by more than 30% (Source: IBM)


  • Around 67% of consumers have interacted with a chatbot in 2020 (Source: Invesp)

67% of consumers interacted with a chatbot in 2020

Image 4: Consumer statistic (source: Invesp)

  1. Chatbots Keep Shoppers Happy

Today’s shoppers expect instant answers. With an AI chatbot integration, your Shopify store can respond to all customer questions. The result? Happier customers are more likely to stick around and make a purchase.

  • 69% of consumers prefer interacting with chatbots for quick questions due to their round-the-clock availability (source: Salesforce). 

69% of consumers prefer chatbots

Image 5: Consumer statistic (source: Salesforce)

  1. Boost Sales by Helping Shoppers Decide

A chatbot doesn’t just answer questions - it also guides customers through their buying journey. AI Chatbots can act as sales assistants, recommending best-sellers, and even highlighting special promotions to drive sales.

For example, if a customer is browsing your skincare line, the chatbot can hint at a limited-time discount code to encourage a purchase.

How Do I Add an AI Chatbot to Shopify?

Setting up a Wonderchat AI chatbot on your Shopify store is quick and easy. I will walk you through this 3-step process below.

Just follow along to add a chatbot on your Shopify platform:

Step 1: Install the Wonderchat Plugin into your Shopify store

First, you will need to download and install the chatbot plug-in onto your Shopify website.

  • Log in to your Shopify store

  • Go to Apps, and search for Wonderchat: 1-min AI Chatbot

  • Click on Install to download the chatbot plug-in

  • Click Install to download the official Wonderchat plugin.

Image 6: Wonderchat app on the Shopify app store

Step 2: Create Your Chatbot in Wonderchat

Once installed, go to your Wonderchat dashboard to create your AI chatbot. Simply follow this guide to set up your first chatbot.

Here’s where the fun begins - you can fully customize your chatbot!

  • Choose the role you want it to fulfill (eg: customer service, salesperson, etc)

  • Adjust its appearance (profile name, salutation, and profile pic)

  • Give it specific instructions and scripts on how to respond to customer messages

Note: Before getting started, make sure you sign up for a Wonderchat account. The signup process is quick, easy, and free!

Step 3: Embed the Chat Widget on Shopify

To display the chatbot on your Shopify store, follow these instructions:

  • Go to your Wonderchat Dashboard

  • Click on Actions > Embed to website

Wonderchat Dashboard with Embed code

Image 7: Go to Wonderchat Dashboard and click Embed to website

Copy the Wonderchat embed code

Just copy the auto-generated Wonderchat widget code and proceed to the next step.

Copy Wonderchat chatbot code

Image 8: Wonderchat chatbot widget

Edit Your Shopify Theme

After copying the code, you need to paste it into your Shopify website theme to activate it. Here's how to edit your theme:

  • Log in to your Shopify store

  • Navigate to Online Store > Themes

  • Click on Customize, and select Edit code


Image 9: Shopify themes

Open the Theme.liquid file

  • Navigate to Layout > theme.liquid

  • Open the theme.liquid file

  • Scroll down and look for the </body> tag

Image 10: Shopify theme.liquid code

Here's an example of how the </body> tag looks:

Image 11: Finding the Body Tag

Paste the embed code just before the closing </body> tag

Image 12: Pasting the Embed Code before the <body> tag

Your Shopify Chatbot is Live!

That’s it! Your Wonderchat chatbot is now live on your Shopify store, ready to assist your customers 24/7.

Image 13: Shopify chatbot preview

What is Wonderchat?

Wonderchat is a powerful AI-powered chatbot builder that helps small business owners and developers instantly improve website interactions. It's super easy to set up a live chatbot (without coding) that generates human-like responses. Wonderchat integrates with all the main website platforms like WordPress, Wix, Shopify, and more.

Wonderchat functionality demo

Image 14: Wonderchat chatbot functionality

Key Features of a Wonderchat Chatbot:

  • Product information: Provides customers with instant product details

  • Order tracking: Answers questions about order status, and offers updates

  • Promotion: Provides information on ongoing sales, promo codes and discounts

  • Customization: You can design the chat window, write greeting messages, pick colors, and add your branding to match your store’s vibe perfectly

  • Integrations: WordPress, Zapier, Slack, Whatsapp, Shopify and HubSpot

Review From a Wonderchat User

Here's what a Shopify store owner had to say after installing Wonderchat:

Wonderchat user review

Image 15: Wonderchat user review

Is There a Free AI Chatbot?

Yes! Wonderchat offers a free version alongside its paid plans, so you can get started without any financial commitment. The free version includes essential chatbot features, while premium plans offer more advanced functionalities and integrations with apps such as Zendesk, Slack, and HubSpot.

Learn more about Wonderchat pricing plans.

Final Thoughts

Adding a chatbot to your Shopify store can boost your engagement with customers, improve response times, and grow your sales. Plus, it’s incredibly easy to set up! So, why wait?

Upgrade your Shopify store with Wonderchat and watch your customer satisfaction soar.

Related posts:

Build your own AI chatbot in 5 minutes

Build AI assistants that takes over up to 70% of your repetitive sales & customer support queries.